FOR IMMEDIATE RELEASE

ATIV releases mobile event app for the ASTD TechKnowledge® 2011 conference

The universal TechKnowledge TK 2011 conference app sets new standards for mobility at technology focused events

SANTA ROSA, Calif. – January 10, 2011 – ATIV Software today launched the TK11 event app for ASTD’s annual TechKnowledge conference. The cutting edge conference app, based on ATIV’s EventPilot solution, is now designed as a universal app and optimized for the iPad, enabling an efficient event guide experience on the larger screen.

“Our TK 2011 conference app is invaluable in terms of convenience and accessibility for the attendees. It supports ASTD’s commitment to disseminate cutting-edge content across multiple platforms,” said Jennifer Wilhelm, Editor, ASTD Digital Media. “Our attendees are learning professionals who focus on technology and EventPilot is a true mobile performance support system with just-in-time access to all critical event information such as upcoming sessions, handouts, locations or alerts. Attendees can personalize their daily schedule and share their thoughts with other attendees.”

ASTD TK 2011 conference appFeatures of the TK 2011 conference application are based on the EventPilot Plus edition and include:

  • Universal event app with iPad support
  • Dynamic “Now” view for just-in-time information such as organizer messages, upcoming events, schedule alerts, and Twitter feed
  • Complete interactive conference program and animated floor plan maps
  • PowerPoint presentation slide viewer with slide tweeting
  • Note taking, speaker and session rating, and note sharing
  • Event Twitter feed with tweet out integration
  • Speaker detail information with photo
  • Exhibitor details with weblinks and animated expo hall location
  • Custom organizer tabs for additional attendee relevant information

“With the highly advanced TK 2011 conference app, ASTD is offering an innovative resource to its attendees and members. The native event apps provide a richer and faster experience than mobile websites. EventPilot offers conference attendees exceptional value through efficient meeting planning, integrated communication, and full reference access long after the event,” said Silke Fleischer, Co-Founder of ATIV Software.

The TK 2011 meeting app is available as a native app for iPhone, iPod Touch, iPad, and Android devices, ideal for venues with limited Internet connectivity or cell reception. A mobile optimized web version allows all other device users to easily browse the entire conference program.

More information about EventPilot is available at ATIVSoftware.com.
The download link and a one minute feature video for the free app are available athttp://ativsoftware.com/

Availability
The free iPhone app is available now in the App Store. The free Android app is available in the Android market. A BlackBerry and Web version are available at www.ativsoftware.com/apps.

About ASTD
ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in more than 130 U.S. chapters and with more than 30 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers. For more information, visit www.astd.org

About ATIV Software
ATIV Software offers EventPilot, the customizable mobile conference app for event and meeting planners. EventPilot is available as a native app for the iPhone, iPod Touch, iPad, and Android as well as a BlackBerry widget and mobile web version for all other web-enabled devices.
For more information, visit www.ativsoftware.com

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