To successfully implement a conference not only requires a great app people would want to download, but also that attendees actually know about it. Since they are usually busy professionals just like you and I, they probably don’t have their mind freed up for your conference until they are on their way to your venue.

We have summarized a set of 12 tips to help effectively communicate an event app and increase conference app adoption for your meetings.

Enjoy the free white paper Increase App Adoption

Download PDF

Adoption Checklist

Here is a handy checklist in addition to the paper to get you started:

Preparation
Special Value added (Access to PowerPoints, PDFs, Q&A, venue maps, etc.)
Time-saving features available (CME tracking, Online Planner, data sync, etc.)
App landing page that automatically redirects to the correct store
QR code image ready to landing page
Web page about app on my conference website
Badge ad about app on conference home page
Rotating banner ad about app on my site
Clear download and login instructions (avoid confusion)
YouTube video
Banners and signage for registration area

Announcements
Attendee email
Speaker email and encourage to share on their social sites
Newsletter mention
Press release
Facebook, Twitter, Pinterest

Incentive Ideas
Monetary incentive (either discount during registration or charge for printed program)
Points for installation and login in scavenger hunt / conference game
Early download raffle

Onsite
Staff training
Public tablet devices with app up and running
Demo during keynote
QR codes and signage posted
App info on badge

Read the paper for even more unique ideas and details.

Please send us feedback for additional tips not covered.