Meeting planners can use the scientific and medical conference app EventPilot to drive attendee engagement with leading Layar Augmented Reality

Santa Rosa, Calif. – October 16, 2014 ATIV Software’s EventPilot conference app offers the latest in event technology with the integrated world leading Layar Augmented Reality (AR) SDK. Meeting planners can create a seamless Augmented Reality experience from within their branded native event app to increase attendee interaction in innovative ways.

EventPilot offers Augmented Reality directly embedded in the event apps that brings the physical world at the meeting venue together with the virtual world and invites users to interact and participate. AR within the conference app allows attendees to point their cameras at posters, banners, or any other graphics at the conference center to discover interactive online materials that enhance and complement the meeting experience. Digital content could include videos, links and images projected within the conference app onto the real-world objects. EventPilot allows meeting planners to share information with attendees in creative ways, distinguish their technology offerings from other events, and build attractive revenue models through novel AR-based advertising for conference sponsors.

“Our integration of the Layar technology in our conference app makes Augmented Reality possible for events today,” said Eric Converse, CTO and co-founder of ATIV Software. “AR helps create a more immersive experience, drive connection to social media and other existing services, and increase sponsor awareness.”

Availability
Layar SDK is supported in EventPilot native app versions. Layar license required per implementation.
Learn more at http://www.layar.com

About ATIV Software
ATIV Software publishes the advanced medical conference app EventPilot for healthcare and scientific meetings, as well as the EventPilot Journal app for medical and scientific peer reviewed publications. ATIV has been innovating medical meeting apps since 2010 and works with a variety of registration and abstract management vendors to enable easy data import. EventPilot is available as a customized native app for iOS and Android. Complimentary web-app included for other devices like BlackBerry, Windows Phone 7. http://www.ativsoftware.com

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